Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
For reference, see OSI FAQ : "How is 'open source' related to 'free software'? The Open Source Initiative is a marketing program for free software. It's a pitch for 'free software' on solid pragmatic grounds rather than ideological tub-thumping. The winning substance has not changed, the losing attitude and symbolism have." Outside this rather unkind FAQ item, the OSI and its supporters have generally avoided the term "Free Software".
This Web- and mobile-only tool from Intuit is a must have. It's not only the spiritual replacement for the Quicken and Microsoft Money of yore, it's a modern equivalent that takes the work out of finance. By linking up securely with your various online money sources, Mint.com provides a one-stop look at all your finances. You can ignore all the offers to make you more financially solvent with new accounts and credit cards, but who knows, one day you may see a deal that works.
Once a pricey alternative to handling basics for PDF viewing and editing, the latest version is totally free for private and commercial use, but PDFs may get watermarked if you save them (removing the watermark requires an upgrade). They say 85 percent of the features are free, however, including the lite printer to create PDFs with other programs, form filling, multiple language support, OCR, and more.
At first glance, appear.in looks a lot like GoToMeeting. That's because both of them use the fledgling open-source standard called WebRTC (real time communication) to set up and connect users for video conferencing in modern browsers (Chrome, Firefox, and Opera, specifically). There are a whole slew of companies trying it, with names like Talky, imo, and Gruveo—there's even a Web RTC feature built into the Firefox browser. Appear.in outdoes them all. It has mobile apps, allows up to eight conference attendees, screen sharing, claims on customizable "rooms," and even just simple chat tools. You can even stick an appear.in room on your website.
Microsoft is no longer supporting this software, but it still works if you download it from a third-party site. If you've got basic video-editing needs on the desktop, and want a fun way to man-handle all the clips into a final form, then you're set. (If you fear outdated software, try Microsoft's Movie Moments, for 60-second productions. Or wait for the long-promised Windows 10 version of Movie Maker, but who knows when that's coming.)
I have this belief. I’ve run my entire business on this one belief. I believe that everyone can be a good salesperson if they can find the right thing to sell and the right people to sell to. Selling is actually the easy part of our job, but we spend 99 percent of our time prospecting and not selling. Getting quality leads isn’t easy. Salespeople who can generate their own leads can write their own paychecks. For as much as they want.
Up to three people on their PCs can use the browser to video chat and even share screens, all without fees or any setup other than sharing a URL. Sign up for an account or sign in with your Google or Facebook accounts, and you can claim a regular-to-use meeting "room" online. Because it's Web based, it works for Linux, Mac, or Windows, even on a Chromebook.
The FSF also notes that "Open Source" has exactly one specific meaning in common English, namely that "you can look at the source code." It states that while the term "Free Software" can lead to two different interpretations, at least one of them is consistent with the intended meaning unlike the term "Open Source".[a] The loan adjective "libre" is often used to avoid the ambiguity of the word "free" in English language, and the ambiguity with the older usage of "free software" as public domain software. See Gratis versus libre.
Eventually in this life, you're going to run into an archive file—a single file with multiple files stored (and compressed) inside it. They have different extensions, from RAR to ZIP to 7z and many more, and sometimes the program to open them costs you. Not 7-Zip. It opens all of those and more, and allows creation of new archives. It'll even encrypt the contents for safety. It's entirely open source.
Ubuntu updates yearly, once majorly and once with just fixes. But each iteration brings new tools and developments. Last year the Linux distro even made the leap to tablets; that after trying to power smartphones in 2015. The latest version for desktops and laptops comes with a full suite of software (including LibreOffice), access to thousands more (and many free—just look for the penguin icon throughout this story). It's the Linux of choice here at PCMag, for it's one that is easy to master by just about any user.
You can only get so much reach on social media by sharing interesting posts and following new people. If you want to really get noticed, you’ll need the help of influencers. Influencers are popular profiles on social media who can share your content with their audience. Find powerful ones and encourage them to share your blog posts and other content to get more reach.
Described as a "messaging app / former Emperor of Austria," you can tell from the Web page that Franz is gonna be fun—and useful. The sheer number of services it supports is huge: Slack, Facebook, WhatsApp, Skype, Google Hangouts, Twitter, Gmail, Outlook.com, and HipChat are just the start. You can add a service multiple times if you have multiple accounts.
Vuze, which integrates torrent uploads/downloads with a media server option, comes in two flavors now. The free Leap is lightweight, has no ads, but lacks a Linux version. The regular free Vuze is ad-supported, but has lots more features like remote control via the web or mobile apps. It's nice software but watch the installations—even the Web page will itself will try to get you to install a new search engine. Twice.
Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
With bought leads, these lists are typically made of potential candidates that have shown interest in related products and services to what your business may offer. So there is a good chance that at least a good chunk of these leads will prove to be successful in the conversion process. With each free sales leads that you work to obtain, there is no guarantee whatsoever that the lead will produce the results you want, and the leads in your inbox will likely be more scarce than the packed list you can purchase.