Since free software may be freely redistributed, it is generally available at little or no fee. Free software business models are usually based on adding value such as customization, accompanying hardware, support, training, integration, or certification.[18] Exceptions exist however, where the user is charged to obtain a copy of the free application itself.[51]
The Free Software Foundation encourages selling free software. As the Foundation has written, "distributing free software is an opportunity to raise funds for development. Don't waste it!".[53] For example, the FSF's own recommended license (the GNU GPL) states that "[you] may charge any price or no price for each copy that you convey, and you may offer support or warranty protection for a fee."[54]
An alternative is creating curated-focused pillar content pages. Pillar content is a new way to approach content marketing. The technique involves creating a unique piece of content that targets a topic related to your business that a marketing team wants to rank for on a SERP. A business will then link to this piece of pillar content on its own site in addition to having the page receive outbound links. Some great examples of highly effective pillar pages show that marketing teams don't need to invest in pieces with thousands of words but rather can rely on curation. They can still produce amazing content, while saving time. 
The Debian project is a strong supporter of free software. Since many different licenses are used on software, a set of guidelines, the Debian Free Software Guidelines (DFSG) were developed to come up with a reasonable definition of what constitutes free software. Only software that complies with the DFSG is allowed in the main distribution of Debian.
Another playbook from the last few years, marketing automation, has proven harder to make work for businesses as more companies look to invest in messaging bots to drive more personal connections. These changes mean marketers need to invest time to make their marketing work. Trends show it is only going to get more difficult to keep producing leads using the playbooks from yesterday. 
Piriform's Recuva (say it out loud) is a must on the tool belt of any techie, as it'll be key to helping some wayward soul get back a lost file. It's easy to understand, though should really be installed before you lose a file for utmost effectiveness. It's portable, so you have the option to run it from a USB thumb drive (thus not overwriting that lost file on your drive by installing Recuva at the last minute.)
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