Commenting on Websites: Sites like Huffington Post, Entrepreneur and Forbes all rely on social media sign-ins. This means when you comment on these sites; you are logged into another site and posting as that profile. You can find the hottest articles, read the comments and connect with the commenters on their respective social media profiles. It’s one of the easiest ways to find leads.
A report by Standish Group estimates that adoption of free software has caused a drop in revenue to the proprietary software industry by about $60 billion per year. In spite of this, Eric S. Raymond argues that the term free software is too ambiguous and intimidating for the business community. Raymond promotes the term open-source software as a friendlier alternative for the business and corporate world.
Most freelancers put calls-to-action on their sites asking prospects to set up a consultation. This is a great strategy, unless your prospects aren’t quite sure if they want to purchase your services yet. Add a lead capture form on your site where people can sign up to get more information. Then you get their contact information and can continue to market to them.
Guest blog on other sites that have a big audience to broaden your brand reach even further. You can usually get a byline and link back to your site. All you have to do is search Google for guest post opportunities. Use “[niche keyword]+ write for us” or “[niche keyword]+ contributor guidelines” for starters. Just make sure the site you pitch to has an audience that will be interested in your business.
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