Content marketing seemed like a viable option only a few years ago to help businesses grow their databases. However, research shows that engagement is getting harder to keep and that a small minority of content online is responsible for the majority of social media shares. If a marketer wants to make content marketing work for their business, they need to produce exceptional content. 
Merely mentioning the existence of export regulations, without making them a condition of the license itself, is acceptable since it does not restrict users. If an export regulation is actually trivial for free software, then requiring it as a condition is not an actual problem; however, it is a potential problem, since a later change in export law could make the requirement nontrivial and thus render the software nonfree.
Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
Placing legal or practical restrictions on the comprehension or modification of a program, such as mandatory purchase of special licenses, signing of a Non-Disclosure-Agreement (NDA) or - for programming languages that have multiple forms or representation - making the preferred human way of comprehending and editing a program ("source code") inaccessible also makes it proprietary (non-free). Without the freedom to modify a program, people will remain at the mercy of a single vendor.

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