An alternative is creating curated-focused pillar content pages. Pillar content is a new way to approach content marketing. The technique involves creating a unique piece of content that targets a topic related to your business that a marketing team wants to rank for on a SERP. A business will then link to this piece of pillar content on its own site in addition to having the page receive outbound links. Some great examples of highly effective pillar pages show that marketing teams don't need to invest in pieces with thousands of words but rather can rely on curation. They can still produce amazing content, while saving time.
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