Free software advocates strongly believe that this methodology is biased by counting more vulnerabilities for the free software systems, since their source code is accessible and their community is more forthcoming about what problems exist, (This is called "Security Through Disclosure") and proprietary software systems can have undisclosed societal drawbacks, such as disenfranchising less fortunate would-be users of free programs. As users can analyse and trace the source code, many more people with no commercial constraints can inspect the code and find bugs and loopholes than a corporation would find practicable. According to Richard Stallman, user access to the source code makes deploying free software with undesirable hidden spyware functionality far more difficult than for proprietary software.
New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
If you've got a Microsoft account, you have access to Outlook.com, the successor to Hotmail and Live mail and our Editors' Choice for Web-based email. There's still the Outlook program itself for Windows and Mac—it comes with Microsoft Office—but this free option is a perfect, minimalist, consumer-based webmail, complete with OneDrive integration. Interesting features include Sweeps, so you can, for example, delete all messages from one sender at once, and built-in chat—including Skype video chat. The version for iOS is particularly great.
The obvious choice of Office tools if you are a firm believer in open source, LibreOffice was a fork from the original OpenOffice years ago (itself an offshoot of StarOffice). Inside are word processor, spreadsheet, and presentations programs, a vector graphics editor, a math formula editor, and a database. It's a little more awkward to use than the desktop version of Microsoft Office, but you can't beat the price. Grab the LibreOffice Viewer app for Android to look at files.
Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.
Guest blog on other sites that have a big audience to broaden your brand reach even further. You can usually get a byline and link back to your site. All you have to do is search Google for guest post opportunities. Use “[niche keyword]+ write for us” or “[niche keyword]+ contributor guidelines” for starters. Just make sure the site you pitch to has an audience that will be interested in your business.
Your local library isn't just a place you go to find a new novel without paying for it. Libraries subscribe to a number of different business directories, which makes them a perfect place to get leads for free —especially for B2B salespeople. These directories aren't limited to resources like Internet reverse lookups, although such a tool can be very useful if you're looking for business leads. Many companies make it their business to organize information about both the company and their consumers. This information is compiled into a huge database, and this database is pure gold for any salesperson looking to create a new lead list.
Google Drive has morphed over the years to become the official place where you store your cloud files for use with Google Docs, Sheets, and Slides (Drive's online and mobile equivalents to Word, Excel, and PowerPoint). But it also doubles as a sync service on the desktop, a la Dropbox or OneDrive, storing any kind of file, with apps for access to those same files on mobile devices. Throw in the office suite aspects and the 15GB of free space online (shared with other Google services), and you've got a real winner, worthy of a 5-star rating.
At first glance, this looks like Dropbox or OneDrive, but Resilio Sync (formerly BitTorrent Sync) skips one aspect—it syncs file between computers without the files ever hitting a server on the Internet for online storage. This is purely peer-to-peer syncing, and works great with large files. For free, you get syncing between two devices but with unlimited data.
It's been a leading browser since its debut in 2008, especially when it comes to speed and minimalism. Chrome still ranks high as a browser to keep in your arsenal. Especially if you're a devotee to Google products—and it's built right into the ChromeOS on Chromebooks so much that it practically is the OS. However, it's probably not the browser you want if you're a privacy advocate.
Your freelance website should be more than just a glorified portfolio and contact information. Every page on it should be optimized to help your leads convert. Use your words wisely by highlighting the value of your services on the site. Include prominent calls-to-action encouraging site visitors to join your mailing list, set up a consultation, or make a purchase.