Most of us who work in sales, spend our time educating ourselves with books, programs and coaches. We get all badass at sales and then face the ultimate problem: no one to sell to. I’ll show you nine ways you can get free leads from sites like Facebook, LinkedIn, Twitter and any other social media site. Social media leads are the best leads there are. They are ready, real and easily engaged.
Practically the de facto reader for ebooks these days, the Kindle brand is more than just hardware—it extends to these apps and programs for reading ebooks (which you have to buy from Amazon, of course). Start the book on any device, continue it elsewhere—the Kindle WhisperSync feature knows where you stopped reading. X-Ray gives you insight into the book; GoodReads integration gives you a social aspect. The new PageFlip lets you keep your page while scouring the rest of the book.
Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
This could be the most high-end free software ever: it's the very tool used to render the images you see in Pixar's movies. That's because RenderMan was developed by Pixar in-house for that purpose, but became free for non-commercial use. It's not going to do you much good without other software such as Autodesk's Maya for creating 3D models. But budding artists and filmmakers will want to take note. You'll need a 64-bit system to run it.
Vuze, which integrates torrent uploads/downloads with a media server option, comes in two flavors now. The free Leap is lightweight, has no ads, but lacks a Linux version. The regular free Vuze is ad-supported, but has lots more features like remote control via the web or mobile apps. It's nice software but watch the installations—even the Web page will itself will try to get you to install a new search engine. Twice.
Copyrights are a method of protecting the rights of the creator of certain types of works. In most countries, software you write is automatically copyrighted. A license is the authors way of allowing use of their creation (software in this case), by others, in ways that are acceptable to them. It is up to the author to include a license which declares in what ways the software may be used. For a proper discussion of copyright see https://www.copyright.gov/.
Online marketplaces and listing sites can produce a steady stream of leads. While the effectiveness of directories varies by industry, marketers can get a jump on their competition by optimizing a listing or being the first to get listed. For example, in the digital agency industry, an agency has several different places to list their services: Digital Agency Network, Clutch and Agency Spotter are all collections of agencies.
An alternative is creating curated-focused pillar content pages. Pillar content is a new way to approach content marketing. The technique involves creating a unique piece of content that targets a topic related to your business that a marketing team wants to rank for on a SERP. A business will then link to this piece of pillar content on its own site in addition to having the page receive outbound links. Some great examples of highly effective pillar pages show that marketing teams don't need to invest in pieces with thousands of words but rather can rely on curation. They can still produce amazing content, while saving time.
Skype is synonymous with video conferencing. Now run by Microsoft, there's a reason our Editors' Choice review says it's "a highly polished, hugely functional service that runs on every platform you can think of and offers more communication options than any of its competitors." (Skype did, however, kill support for apps on smart TVs.) For free, you can make unlimited video calls between Skype users, even with groups of users. Plus, the translation ability is straight out of science fiction.
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