When you talk about how great your freelance business is online, people are going to take it with a grain of salt. They know you’re promoting yourself. But if you leverage testimonials, then you’ll have third-party endorsements that people can believe in. Publish them on your site and share them on social media. Your current clients will probably be more than happy to write one if you ask.
Imagine not having the hassle of Windows, but still being able to run (most) Windows programs? That's the goal with ReactOS, which builds on the old Windows NT architecture as an open source operating system. And it only takes a 150MB to install it, so it's small. You can grab it as a full installer, or make a LiveCD version that boots off a disc to give it a try.
Help Scout is a company that wants to rank for customer acquisition. Check out their pillar content on customer acquisition. Not only is the page very helpful for anyone interested in this topic, but because Help Scout links to a bunch of other sites, they are setting the page up to receive backlinks from those other sites. Marketers should think outside normal content creation practices and create a pillar piece of curated content.
There is debate over the security of free software in comparison to proprietary software, with a major issue being security through obscurity. A popular quantitative test in computer security is to use relative counting of known unpatched security flaws. Generally, users of this method advise avoiding products that lack fixes for known security flaws, at least until a fix is available.
Got a slew of CBR and CBZ files laying around on your hard drive unread? These compressed files full of scanned-in comic book page images are easy to read with the right software. The right software is ComicRack, because it does a lot more than just display the images—it'll even share the files across your network, and provides full database organization of the comics. Use the Windows version to sync comics to the mobile apps.
Your local library isn't just a place you go to find a new novel without paying for it. Libraries subscribe to a number of different business directories, which makes them a perfect place to get leads for free —especially for B2B salespeople. These directories aren't limited to resources like Internet reverse lookups, although such a tool can be very useful if you're looking for business leads. Many companies make it their business to organize information about both the company and their consumers. This information is compiled into a huge database, and this database is pure gold for any salesperson looking to create a new lead list.
Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
Directories pop up across the internet for a number of different industries. A mortgage lender should ensure they are listed on Trulia's marketplace. If you are trying to grow your plumbing business, consider adding you listing to Thumbtack. It may prove worthwhile to invest in getting your business on a curated listing page, like the kind that Product Hunt specializes in producing. No matter the industry, marketers should investigate if online directories exist that cover their fields. Adding a listing to an online directory may only take a few hours and may end up producing leads for years.
Getting you and your business featured in the media is a great way to attract new prospects. All you need to do is a little public relations to make it happen. Keep an eye out for opportunities where your business can be a part of an interesting, informative, or entertaining news piece. Publish press releases and pitch these ideas to local journalists and news organizations to see if they get picked up.