It is also possible to purchase products in small "trial size" containers. This is common with toiletries such as shampoo, which are useful for vacations or other travel, where large bottles or other containers would be impractical (or more recently, not permitted for air travel). These are also often provided in hotel and motel rooms for the guests. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling. Sometimes companies in b2b market will offer sample of data or service for free before engaging business relationship.
Often used in good faith by people who refer to what Free Software stands for, the term "Open Source" - originally defined to mean the same thing as Free Software in terms of licenses and implementation - has seen inflationary usage. Nowadays, it is regularly used for everything between Free Software and the highly proprietary "Governmental Security Program" (GSP) by Microsoft2.
But as for the leads you work to gain yourself through your own marketing efforts, or with the help of software to reach out to, these are called free sales leads. These leads are the ones you have found on your own, and they may or may not be successful for you. It all depends on the sales lead and your marketing tactics to convert the lead. You might not have the added reassurance of interest from the bought leads, but these raw leads can still prove to be successful.
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The best thing about some of these companies is that you don't have to "Like" them on Facebook, send messages on Twitter, or complete surveys. With the companies I've listed first, simply sign in, input your mailing information, and wait for the free sample to show up in your mail). It will take less than 15 minutes sign up and up to six weeks for samples to arrive.