Creating exceptional content or installing a new messenger bot on a website are examples of time-intensive marketing tasks. Passive lead generation methods are intended to help a marketing team save time while still contributing to bottom-line lead goals. Implementing passive lead generation means a business is converting net new leads while putting in the minimal amount of continual effort. It does not mean that no effort is required. Rather, a business will need to invest time up front in order to set up these plays. The key difference is that these efforts will not require daily attention, measuring or tweaking in order to help a business grow. Passive lead generation will follow an automated methodology.
Freeflys: Another strong contender in the freebies space, Freeflys has appeared on NBC’s Today Show, The Doctors, Fox News and a handful of other media outlets. Similar to most of these sites, Freeflys utilizes email alerts to tell users about free-sample offers as they happen. The site also allows you to search for a specific product with the handy search bar.