The freedom to redistribute copies must include binary or executable forms of the program, as well as source code, for both modified and unmodified versions. (Distributing programs in runnable form is necessary for conveniently installable free operating systems.) It is OK if there is no way to produce a binary or executable form for a certain program (since some languages don't support that feature), but you must have the freedom to redistribute such forms should you find or develop a way to make them.
Blogging can help you attract more traffic to your website in a lot of different ways. Create content that people actually want to read to make it work. Make sure you cover topics that your target audience is interested in. You can then promote these content pieces on social media and elsewhere. Having a blog will also give you more pages on your site that Google can index.
In the GNU project, we use copyleft to protect the four freedoms legally for everyone. We believe there are important reasons why it is better to use copyleft. However, noncopylefted free software is ethical too. See Categories of Free Software for a description of how “free software,” “copylefted software” and other categories of software relate to each other.
Freedom 1 includes the freedom to use your changed version in place of the original. If the program is delivered in a product designed to run someone else's modified versions but refuse to run yours — a practice known as “tivoization” or “lockdown”, or (in its practitioners' perverse terminology) as “secure boot” — freedom 1 becomes an empty pretense rather than a practical reality. These binaries are not free software even if the source code they are compiled from is free.
The BSD-based operating systems, such as FreeBSD, OpenBSD, and NetBSD, do not have their own formal definitions of free software. Users of these systems generally find the same set of software to be acceptable, but sometimes see copyleft as restrictive. They generally advocate permissive free software licenses, which allow others to use the software as they wish, without being legally forced to provide the source code. Their view is that this permissive approach is more free. The Kerberos, X11, and Apache software licenses are substantially similar in intent and implementation.