Take Huckberry as an example. They team up with clothing retailers and sell exclusive versions of retailers' items on Huckberry's online store. For Huckberry, they are the single source where an interested shopper can purchase the made-for-Huckberry exclusive item. For the retailer, they get exposure to their brand while also having another online venue to find new customers. It's a win-win scenario that's a low-cost investment for the retailer.
With bought leads, these lists are typically made of potential candidates that have shown interest in related products and services to what your business may offer. So there is a good chance that at least a good chunk of these leads will prove to be successful in the conversion process. With each free sales leads that you work to obtain, there is no guarantee whatsoever that the lead will produce the results you want, and the leads in your inbox will likely be more scarce than the packed list you can purchase.
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