Most freelancers put calls-to-action on their sites asking prospects to set up a consultation. This is a great strategy, unless your prospects aren’t quite sure if they want to purchase your services yet. Add a lead capture form on your site where people can sign up to get more information. Then you get their contact information and can continue to market to them.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Guest blog on other sites that have a big audience to broaden your brand reach even further. You can usually get a byline and link back to your site. All you have to do is search Google for guest post opportunities. Use “[niche keyword]+ write for us” or “[niche keyword]+ contributor guidelines” for starters. Just make sure the site you pitch to has an audience that will be interested in your business.
When you talk about how great your freelance business is online, people are going to take it with a grain of salt. They know you’re promoting yourself. But if you leverage testimonials, then you’ll have third-party endorsements that people can believe in. Publish them on your site and share them on social media. Your current clients will probably be more than happy to write one if you ask.
Just like InfoUSA, SalesGenie is an Infogroup product. SalesGenie offers many of the same search options as InfoUSA and the data comes from the same sources. The difference between the two services is that SalesGenie is designed specifically for salespeople, while InfoUSA is designed more for marketing campaigns. SalesGenie also comes with a short free trial, so you can experiment with it even if your library doesn't subscribe.
Blogging can help you attract more traffic to your website in a lot of different ways. Create content that people actually want to read to make it work. Make sure you cover topics that your target audience is interested in. You can then promote these content pieces on social media and elsewhere. Having a blog will also give you more pages on your site that Google can index.
Microsoft CEO Steve Ballmer stated in 2001 that "open source is not available to commercial companies. The way the license is written, if you use any open-source software, you have to make the rest of your software open source." This misunderstanding is based on a requirement of copyleft licenses (like the GPL) that if one distributes modified versions of software, they must release the source and use the same license. This requirement does not extend to other software from the same developer. The claim of incompatibility between commercial companies and Free Software is also a misunderstanding. There are several large companies, e.g. Red Hat and IBM, which do substantial commercial business in the development of Free Software.
“Free software” does not mean “noncommercial”. A free program must be available for commercial use, commercial development, and commercial distribution. Commercial development of free software is no longer unusual; such free commercial software is very important. You may have paid money to get copies of free software, or you may have obtained copies at no charge. But regardless of how you got your copies, you always have the freedom to copy and change the software, even to sell copies.
It's been a leading browser since its debut in 2008, especially when it comes to speed and minimalism. Chrome still ranks high as a browser to keep in your arsenal. Especially if you're a devotee to Google products—and it's built right into the ChromeOS on Chromebooks so much that it practically is the OS. However, it's probably not the browser you want if you're a privacy advocate.
With 10GB of free online storage, Box's Personal service now is one of the more robust free offerings. Box also limits file sizes to 250MB each. It does more than sync and have online access; it also offers tools for commenting on or editing documents (it won't replace an office suite like Google Drive, which you'll find below in Office Suites, though it could just as easily go in this category).
Practically the de facto reader for ebooks these days, the Kindle brand is more than just hardware—it extends to these apps and programs for reading ebooks (which you have to buy from Amazon, of course). Start the book on any device, continue it elsewhere—the Kindle WhisperSync feature knows where you stopped reading. X-Ray gives you insight into the book; GoodReads integration gives you a social aspect. The new PageFlip lets you keep your page while scouring the rest of the book.
Eventually in this life, you're going to run into an archive file—a single file with multiple files stored (and compressed) inside it. They have different extensions, from RAR to ZIP to 7z and many more, and sometimes the program to open them costs you. Not 7-Zip. It opens all of those and more, and allows creation of new archives. It'll even encrypt the contents for safety. It's entirely open source.
Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.
Content marketing seemed like a viable option only a few years ago to help businesses grow their databases. However, research shows that engagement is getting harder to keep and that a small minority of content online is responsible for the majority of social media shares. If a marketer wants to make content marketing work for their business, they need to produce exceptional content.