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Free sales leads are found through your basic lead generation tactics. You can work to generate new leads through social media, by creating new content or even by working to improve the visibility of your site on search engines. Working to optimize your site and continue to perfect it you can improve your SEO and find more interested incoming sales prospects.

If you've got a Microsoft account, you have access to Outlook.com, the successor to Hotmail and Live mail and our Editors' Choice for Web-based email. There's still the Outlook program itself for Windows and Mac—it comes with Microsoft Office—but this free option is a perfect, minimalist, consumer-based webmail, complete with OneDrive integration. Interesting features include Sweeps, so you can, for example, delete all messages from one sender at once, and built-in chat—including Skype video chat. The version for iOS is particularly great.

With 10GB of free online storage, Box's Personal service now is one of the more robust free offerings. Box also limits file sizes to 250MB each. It does more than sync and have online access; it also offers tools for commenting on or editing documents (it won't replace an office suite like Google Drive, which you'll find below in Office Suites, though it could just as easily go in this category).


If you want to use Microsoft Office on Windows and Mac desktops, it'll still cost you at least $69.99 a year for Office 365 Personal—and it's probably worth it for the power those programs wield. But it's not 100 percent necessary: the Web versions of Word, Outlook, OneNote, PowerPoint, Excel, Sway, and others all live for free at Office.com. You'll have to sign up for a Microsoft account to store files online using OneDrive (5GB are free). But there's no lack of free options if you can live without the full-test versions of Word, Excel, and PowerPoint.
Standard and Poor's is one of the most prestigious companies in the world. If you are familiar with the U.S. stock market, then you know that the company publishes the S&P 500, an index of the 500 most promising large publicly-traded companies in various industries. Standard and Poor's also rates and provides indices for smaller companies. The company's reports focus on financial information and credit ratings and can be very useful in tracking down leads in the financial sector.

Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
Something to always watch for: crapware installers. To make ends meet, many creators of otherwise great free software, or the services that offer the programs for download, bundle in things you don't want. Worse, the installation routine obfuscates the steps, so you provide the unwanted program tacit permission to be installed. For more about how to spot and avoid this problem, see How to Clean Crapware From a New PC, and check out the Uninstaller section of this very free software collection.
Since free software may be freely redistributed, it is generally available at little or no fee. Free software business models are usually based on adding value such as customization, accompanying hardware, support, training, integration, or certification.[18] Exceptions exist however, where the user is charged to obtain a copy of the free application itself.[51]

Free Software is the original term for software that respects freedom, and there are important reasons why this terminology continues to be used today. Free Software connotes freedom, and when translated there is a clear distinction between freedom and price. In French, Free Software becomes "logiciels libre", "software libre" in Spanish, "software libero" in Italian, and "Fri Software" in Danish.
Permissive licenses, also called BSD-style because they are applied to much of the software distributed with the BSD operating systems: these licenses are also known as copyfree as they have no restrictions on distribution.[34] The author retains copyright solely to disclaim warranty and require proper attribution of modified works, and permits redistribution and any modification, even closed-source ones. In this sense, a permissive license provides an incentive to create non-free software, by reducing the cost of developing restricted software. Since this is incompatible with the spirit of software freedom, many people consider permissive licenses to be less free than copyleft licenses.

Marketers should implement passive lead generation tactics in addition to regular marketing activities to help hit their lead goals. The methods detailed above should not completely replace time-intensive lead generation work. A marketing team should implement a variety of lead generation efforts. This kind of flexibility will ensure they produce a steady source of leads even as marketing trends shift.


The FSF list is not prescriptive: free licenses can exist that the FSF has not heard about, or considered important enough to write about. So it's possible for a license to be free and not in the FSF list. The OSI list only lists licenses that have been submitted, considered and approved. All open-source licenses must meet the Open Source Definition in order to be officially recognized as open source software. Free software on the other hand is a more informal classification that does not rely on official recognition. Nevertheless, software licensed under licenses that do not meet the Free Software Definition cannot rightly be considered free software.
Microsoft CEO Steve Ballmer stated in 2001 that "open source is not available to commercial companies. The way the license is written, if you use any open-source software, you have to make the rest of your software open source."[55] This misunderstanding is based on a requirement of copyleft licenses (like the GPL) that if one distributes modified versions of software, they must release the source and use the same license. This requirement does not extend to other software from the same developer. The claim of incompatibility between commercial companies and Free Software is also a misunderstanding. There are several large companies, e.g. Red Hat and IBM, which do substantial commercial business in the development of Free Software.
A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet).[1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to acquaint the consumer with a new product, and is similar to the concept of a test drive, in that a customer is able to try out a product before purchasing it.
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