Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.
Marketers should implement passive lead generation tactics in addition to regular marketing activities to help hit their lead goals. The methods detailed above should not completely replace time-intensive lead generation work. A marketing team should implement a variety of lead generation efforts. This kind of flexibility will ensure they produce a steady source of leads even as marketing trends shift.
Foxit Reader is free for not just reading, but also creating PDFs and collaboration on the files (at least you can with the Windows version; Mac and Linux are more limited). Foxit's MobilePDF apps are on iOS, Android, and Windows Phone. What's more, they support a tech called ConnectedPDF so you can send PDF files and even update them after you send them (thanks be to the cloud).

To the best of our knowledge ALL listed programs were completely free for non-commercial use when first listed and we encourage users and program authors to report any instances where this might not now be the case. Users are reminded that some software authors change their program’s status from freeware to shareware after it becomes popular, as is their right.

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