Marketers should implement passive lead generation tactics in addition to regular marketing activities to help hit their lead goals. The methods detailed above should not completely replace time-intensive lead generation work. A marketing team should implement a variety of lead generation efforts. This kind of flexibility will ensure they produce a steady source of leads even as marketing trends shift.
Online marketplaces and listing sites can produce a steady stream of leads. While the effectiveness of directories varies by industry, marketers can get a jump on their competition by optimizing a listing or being the first to get listed. For example, in the digital agency industry, an agency has several different places to list their services: Digital Agency Network, Clutch and Agency Spotter are all collections of agencies.
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