Quora has been quite a successful strategy for us lately. Both Mustafa (from our marketing team) and I have been getting consistently high views on our answers, which translates into some pretty decent traffic. Even better, that traffic is really high quality, because people are usually well and truly into their research phase when they read answers on Quora.
Another playbook from the last few years, marketing automation, has proven harder to make work for businesses as more companies look to invest in messaging bots to drive more personal connections. These changes mean marketers need to invest time to make their marketing work. Trends show it is only going to get more difficult to keep producing leads using the playbooks from yesterday.
The Free Software Foundation encourages selling free software. As the Foundation has written, "distributing free software is an opportunity to raise funds for development. Don't waste it!". For example, the FSF's own recommended license (the GNU GPL) states that "[you] may charge any price or no price for each copy that you convey, and you may offer support or warranty protection for a fee."
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