Something to always watch for: crapware installers. To make ends meet, many creators of otherwise great free software, or the services that offer the programs for download, bundle in things you don't want. Worse, the installation routine obfuscates the steps, so you provide the unwanted program tacit permission to be installed. For more about how to spot and avoid this problem, see How to Clean Crapware From a New PC, and check out the Uninstaller section of this very free software collection.
Although both definitions refer to almost equivalent corpora of programs, the Free Software Foundation recommends using the term "free software" rather than "open-source software" (a younger vision coined in 1998), because the goals and messaging are quite dissimilar. "Open source" and its associated campaign mostly focus on the technicalities of the public development model and marketing free software to businesses, while taking the ethical issue of user rights very lightly or even antagonistically. Stallman has also stated that considering the practical advantages of free software is like considering the practical advantages of not being handcuffed, in that it is not necessary for an individual to consider practical reasons in order to realize that being handcuffed is undesirable in itself.
We campaign for these freedoms because everyone deserves them. With these freedoms, the users (both individually and collectively) control the program and what it does for them. When users don't control the program, we call it a “nonfree” or “proprietary” program. The nonfree program controls the users, and the developer controls the program; this makes the program an instrument of unjust power.
On February 3rd 1998, in the wake of Netscapes announcement to release their browser as Free Software, a group of people met in Palo Alto in the Silicon Valley and proposed to start a marketing campaign for Free Software using the term ``Open Source.'' The goal was to seek fast commercialisation of Free Software and acceptance of Free Software by the companies and venture capitalists of the booming new economy. As a means to this end, they made a conscious decision to leave aside all long-term issues (such as philosophy, ethics and social effects) related to Free Software, feeling these posed obstacles in the way of rapid acceptance by economy. They proposed to focus on technical advantages only1.
It's not going to outpace the paid anti-malware tools for effectiveness, but the easy-to-use Panda is more than capable of keeping up with the freebies. It will even automatically check USB drives you insert and launch a "vaccination" against launched processes on the USB drive. Just watch out during Panda installation as it tries to reset some of your defaults—the price you pay for "free."
One of the most popular synchronization services ever: simply put files in your Dropbox folder on the desktop, they get uploaded to the cloud, and are instantly synchronized with any other PC on the account. Files are also accessible via apps or the Web. If you delete a file by accident, you can use the site to get it back. You get 2GB of free online storage, which you can bolster by sharing on social media and downloading the mobile apps.
This could be the most high-end free software ever: it's the very tool used to render the images you see in Pixar's movies. That's because RenderMan was developed by Pixar in-house for that purpose, but became free for non-commercial use. It's not going to do you much good without other software such as Autodesk's Maya for creating 3D models. But budding artists and filmmakers will want to take note. You'll need a 64-bit system to run it.
No matter if you work online or in the real world, networking can help your business succeed. It might not feel valuable to just keep making new contacts, but you never know how they might help you later down the road. Take the time to meet, greet and get to know people in-person and online. Make sure they understand what your business is all about. They might not become customers, but they can help connect you with free leads later on.
Use Call-to-Action ads to draw consumers towards exclusive (free) information in exchange for an email address. For example, creating an EBook called “The future of B2B Lead Generation” will get attention and adding CTA such as “Get it free only for today!” pushes the person to download the book and creates an opportunity to get their contact details.
If you’re in a jam, and you need leads quickly, I don’t know of a better source than social media. I got kicked off Facebook for 30 days and I’ve been closing sales from Instagram and LinkedIn like I never missed a beat. Social media is the new age way of networking for prospects. If you’re not using social media and you want more training on how to crush social media selling, sign up at www.breakfreeacademy.com/entourage
The CFS site is designed to cater to those requirements – good quality, genuinely free software (freeware) which has been checked and rated – programs I use and ones which you will want to use too. While descriptions are brief, there is usually much more information in the CFS Program Review and on the program’s homepage (where the link will usually take you).
An alternative is creating curated-focused pillar content pages. Pillar content is a new way to approach content marketing. The technique involves creating a unique piece of content that targets a topic related to your business that a marketing team wants to rank for on a SERP. A business will then link to this piece of pillar content on its own site in addition to having the page receive outbound links. Some great examples of highly effective pillar pages show that marketing teams don't need to invest in pieces with thousands of words but rather can rely on curation. They can still produce amazing content, while saving time.
Copyrights are a method of protecting the rights of the creator of certain types of works. In most countries, software you write is automatically copyrighted. A license is the authors way of allowing use of their creation (software in this case), by others, in ways that are acceptable to them. It is up to the author to include a license which declares in what ways the software may be used. For a proper discussion of copyright see https://www.copyright.gov/.
Guest blog on other sites that have a big audience to broaden your brand reach even further. You can usually get a byline and link back to your site. All you have to do is search Google for guest post opportunities. Use “[niche keyword]+ write for us” or “[niche keyword]+ contributor guidelines” for starters. Just make sure the site you pitch to has an audience that will be interested in your business.
Completely FREE Software is a program listing service and software library. It does not produce its own software. Like any library it does not enter into copyright disputes between authors publishers and copyright holders. It is up to the legal owner to pursue copyright infringements directly with a program’s author and/or publisher. Completely FREE Software assumes that ALL copyright issues are resolved (even when told otherwise) and that program authors have full permission to use the characters, concepts and ideas presented in their programs. Program authors and publishers can request that Completely FREE Software remove any listed program and this will be carried out as soon as possible. A program will also be removed if Completely FREE Software receives notification from a duly recognized Officer of the Court pertaining to a legal ruling which would prevent that program from being listed. However RESPONSIBILITY and LEGAL LIABILITY in the area of copyright rests solely with the program author and/or publisher and not with Completely FREE Software or its WebAuthor(s), staff or agents.