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When the European Commission started dealing with Free Software on a regular basis, they sought to avoid the ambiguity of the English word "Free Software" and the misunderstandings of "Open Source" alike, which led to the adoption of a third term which has popped up occasionally since around 1992: "Libre Software." This term has proven resistant to inflationary usage and is still used in an identical way to Free Software. So it may pose a solution for those who fear being misunderstood when speaking English.
The economic viability of free software has been recognized by large corporations such as IBM, Red Hat, and Sun Microsystems.[63][64][65][66][67] Many companies whose core business is not in the IT sector choose free software for their Internet information and sales sites, due to the lower initial capital investment and ability to freely customize the application packages. Most companies in the software business include free software in their commercial products if the licenses allow that.[18]
Usually referred to as SEO (Search Engine Optimisation); tools such as SEMrush, Moz, Raven, and Ahrefs help you achieve a strong organic ranking in search engines. This isn’t an approach due to lots of competition, and it can take some time before you achieve any real exciting results. Using a combination of competitive and long tail keywords, you can increase your website traffic as well as increase conversions on your website. Google Analytics can be used to monitor how your traffic levels are doing.
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