Often used in good faith by people who refer to what Free Software stands for, the term "Open Source" - originally defined to mean the same thing as Free Software in terms of licenses and implementation - has seen inflationary usage. Nowadays, it is regularly used for everything between Free Software and the highly proprietary "Governmental Security Program" (GSP) by Microsoft2.
To define the first term, one that you probably already know or, at least, should know, a sales lead is an inbound prospect that shows an interest in the company and has purchasing potential to make a sale. Sales leads go through your marketing campaign’s sales process, through lead tracking and nurturing efforts to reach the end goal: conversion. While it can be a long process, each sales lead is different and can take different strategies to work to convert. Some simply come with more potential than others, and some will not prove to be successful for your company in the end. This will happen no matter how you work to generate leads, there will never be a 100 percent success rate, and that is okay. Just work to convert the ones with the most potential with the help of lead management software and you will find the sales numbers your company needs.
Evernote has one use: be your online repository for everything. Scan it, shoot it, type it, whatever, just put it in Evernote to find later. Most text, even in pictures, is OCRed (optical character recognition) so it's searchable later. Organize the notes into Notebooks, then access it anywhere. Despite some ups and downs in its business model, it remains our Editors' Choice for note-taking on multiple platforms—even if for free you can only use two devices (plus the Web interface).
Consider OneDrive the most flexible and all-encompassing sync and back-up tool going. It's the official cloud storage for users of Microsoft Office and Windows 10 (it's built right into the OS). OneDrive throws in 5GB of free online storage; you earn extra by referring friends or backing up smartphone cameras. If you subscribe to Office 365 Home, that storage jumps up to 1TB.
We campaign for these freedoms because everyone deserves them. With these freedoms, the users (both individually and collectively) control the program and what it does for them. When users don't control the program, we call it a “nonfree” or “proprietary” program. The nonfree program controls the users, and the developer controls the program; this makes the program an instrument of unjust power.
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Google Drive has morphed over the years to become the official place where you store your cloud files for use with Google Docs, Sheets, and Slides (Drive's online and mobile equivalents to Word, Excel, and PowerPoint). But it also doubles as a sync service on the desktop, a la Dropbox or OneDrive, storing any kind of file, with apps for access to those same files on mobile devices. Throw in the office suite aspects and the 15GB of free space online (shared with other Google services), and you've got a real winner, worthy of a 5-star rating.
The issue of binary blobs in the Linux kernel and other device drivers motivated some developers in Ireland to launch gNewSense, a Linux based distribution with all the binary blobs removed. The project received support from the Free Software Foundation and stimulated the creation, headed by the Free Software Foundation Latin America, of the Linux-libre kernel.[47] As of October 2012, Trisquel is the most popular FSF endorsed Linux distribution ranked by Distrowatch (over 12 months).[48] While Debian is not endorsed by the FSF and does not use Linux-libre, it is also a popular distribution available without kernel blobs by default since 2011.[47]
Ubuntu updates yearly, once majorly and once with just fixes. But each iteration brings new tools and developments. Last year the Linux distro even made the leap to tablets; that after trying to power smartphones in 2015. The latest version for desktops and laptops comes with a full suite of software (including LibreOffice), access to thousands more (and many free—just look for the penguin icon throughout this story). It's the Linux of choice here at PCMag, for it's one that is easy to master by just about any user.

^ "Top 20 licenses". Black Duck Software. 19 November 2015. Retrieved 19 November 2015. 1. MIT license 24%, 2. GNU General Public License (GPL) 2.0 23%, 3. Apache License 16%, 4. GNU General Public License (GPL) 3.0 9%, 5. BSD License 2.0 (3-clause, New or Revised) License 6%, 6. GNU Lesser General Public License (LGPL) 2.1 5%, 7. Artistic License (Perl) 4%, 8. GNU Lesser General Public License (LGPL) 3.0 2%, 9. Microsoft Public License 2%, 10. Eclipse Public License (EPL) 2%
Directories pop up across the internet for a number of different industries. A mortgage lender should ensure they are listed on Trulia's marketplace. If you are trying to grow your plumbing business, consider adding you listing to Thumbtack. It may prove worthwhile to invest in getting your business on a curated listing page, like the kind that Product Hunt specializes in producing. No matter the industry, marketers should investigate if online directories exist that cover their fields. Adding a listing to an online directory may only take a few hours and may end up producing leads for years.

FileHippo is a pretty solid repository of freeware and shareware apps to be found for Windows and Mac. On the Windows side, you can find updates to third-party utilites by running this utility, which replaces its old Update Checker. It compares what's available on FileHippo.com against what's installed on the PC and helps download the latest version (via FileHippo.com, of course).


Apart from these two organizations, the Debian project is seen by some to provide useful advice on whether particular licenses comply with their Debian Free Software Guidelines. Debian doesn't publish a list of approved licenses, so its judgments have to be tracked by checking what software they have allowed into their software archives. That is summarized at the Debian web site.[32]
The FSF list is not prescriptive: free licenses can exist that the FSF has not heard about, or considered important enough to write about. So it's possible for a license to be free and not in the FSF list. The OSI list only lists licenses that have been submitted, considered and approved. All open-source licenses must meet the Open Source Definition in order to be officially recognized as open source software. Free software on the other hand is a more informal classification that does not rely on official recognition. Nevertheless, software licensed under licenses that do not meet the Free Software Definition cannot rightly be considered free software.

Rules that “if you make your version available in this way, you must make it available in that way also” can be acceptable too, on the same condition. An example of such an acceptable rule is one saying that if you have distributed a modified version and a previous developer asks for a copy of it, you must send one. (Note that such a rule still leaves you the choice of whether to distribute your version at all.) Rules that require release of source code to the users for versions that you put into public use are also acceptable.
If you don't know or care what a media server is—you just want to stream your videos and music collection around the house—Plex is probably for you. Install it on all your devices, point it at some media, and the media is available on all of them—even remotely over the internet. Plex plans to implement a cloud-based server option on Dropbox, Google Drive, and OneDrive, so you can stream from the Web.
If you want to use Microsoft Office on Windows and Mac desktops, it'll still cost you at least $69.99 a year for Office 365 Personal—and it's probably worth it for the power those programs wield. But it's not 100 percent necessary: the Web versions of Word, Outlook, OneNote, PowerPoint, Excel, Sway, and others all live for free at Office.com. You'll have to sign up for a Microsoft account to store files online using OneDrive (5GB are free). But there's no lack of free options if you can live without the full-test versions of Word, Excel, and PowerPoint.
While most hard-copy business directories are located in the Reference section of the public library, you should still ask your Reference librarian which databases they carry and where to find them. If your local library doesn't have the directory you need, then place a request with the librarian because very often the librarian will be able to subscribe to the source you're looking for. Many libraries have computers set up so that patrons like you can go online if you prefer the electronic version. That said, not all of these databases have been converted to e-versions. 
Placing legal or practical restrictions on the comprehension or modification of a program, such as mandatory purchase of special licenses, signing of a Non-Disclosure-Agreement (NDA) or - for programming languages that have multiple forms or representation - making the preferred human way of comprehending and editing a program ("source code") inaccessible also makes it proprietary (non-free). Without the freedom to modify a program, people will remain at the mercy of a single vendor.
Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio
Each directory represents a one-time investment from the agency to set up a profile. Each listing represents a possible lead generation opportunity. While there are thousands of agencies listed in those directories, businesses may have the option to set up themselves in more curated directories. For examples, HubSpot's agency directory lists only 600 agencies. 
Speed development of system and IoT device applications, boost performance and power efficiency, and strengthen system reliability with this easy-to-use, comprehensive, cross-platform tool suite. Includes optimizing compilers, highly tuned libraries, analyzers, debug tools, and advanced cloud connectors, as well as provides access to over 400 sensors. Get started with a free 90-day renewable commercial license.
The CFS site is designed to cater to those requirements – good quality, genuinely free software (freeware) which has been checked and rated – programs I use and ones which you will want to use too. While descriptions are brief, there is usually much more information in the CFS Program Review and on the program’s homepage (where the link will usually take you).
Actively search for people and businesses who might benefit from your services. Check out their website, get ahold of their contact information, and start cold calling to generate leads. Few freelancers use this direct strategy anymore, and people will be surprised by your professionalism in choosing to cold call. This will help you stand out from the competition.

Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.


You don’t need to spend hundreds or thousands on expensive advertisements to get your business noticed on the web. A much more powerful option is leveraging word-of-mouth. Encourage other people (your friends, family, clients, business associates) to talk about your business online and recommend it to others. News will spread about your freelance services much more effectively.

Often used in good faith by people who refer to what Free Software stands for, the term "Open Source" - originally defined to mean the same thing as Free Software in terms of licenses and implementation - has seen inflationary usage. Nowadays, it is regularly used for everything between Free Software and the highly proprietary "Governmental Security Program" (GSP) by Microsoft2.
Freedom 1 includes the freedom to use your changed version in place of the original. If the program is delivered in a product designed to run someone else's modified versions but refuse to run yours — a practice known as “tivoization” or “lockdown”, or (in its practitioners' perverse terminology) as “secure boot” — freedom 1 becomes an empty pretense rather than a practical reality. These binaries are not free software even if the source code they are compiled from is free.
In any given scenario, these freedoms must apply to whatever code we plan to make use of, or lead others to make use of. For instance, consider a program A which automatically launches a program B to handle some cases. If we plan to distribute A as it stands, that implies users will need B, so we need to judge whether both A and B are free. However, if we plan to modify A so that it doesn't use B, only A needs to be free; B is not pertinent to that plan.
At first glance, this looks like Dropbox or OneDrive, but Resilio Sync (formerly BitTorrent Sync) skips one aspect—it syncs file between computers without the files ever hitting a server on the Internet for online storage. This is purely peer-to-peer syncing, and works great with large files. For free, you get syncing between two devices but with unlimited data.

Google Drive has morphed over the years to become the official place where you store your cloud files for use with Google Docs, Sheets, and Slides (Drive's online and mobile equivalents to Word, Excel, and PowerPoint). But it also doubles as a sync service on the desktop, a la Dropbox or OneDrive, storing any kind of file, with apps for access to those same files on mobile devices. Throw in the office suite aspects and the 15GB of free space online (shared with other Google services), and you've got a real winner, worthy of a 5-star rating.
In fact, such a movement exists, and you can be part of it. The free software movement was started in 1983 by computer scientist Richard M. Stallman, when he launched a project called GNU, which stands for “GNU is Not UNIX”, to provide a replacement for the UNIX operating system—a replacement that would respect the freedoms of those using it. Then in 1985, Stallman started the Free Software Foundation, a nonprofit with the mission of advocating and educating on behalf of computer users around the world.

Imagine not having the hassle of Windows, but still being able to run (most) Windows programs? That's the goal with ReactOS, which builds on the old Windows NT architecture as an open source operating system. And it only takes a 150MB to install it, so it's small. You can grab it as a full installer, or make a LiveCD version that boots off a disc to give it a try.


Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
If you try to do the work on your own, or simply use the lead management system you have to generate new leads, you will save yourself from potential wasting money buying leads. Especially if you can find success on your own converting leads, there is really no need for you to spend money by purchasing leads that might not be guaranteed to make a sale. If you can do it alone, you might as well put in the extra effort and use your resources to go it your own way.
Content marketing seemed like a viable option only a few years ago to help businesses grow their databases. However, research shows that engagement is getting harder to keep and that a small minority of content online is responsible for the majority of social media shares. If a marketer wants to make content marketing work for their business, they need to produce exceptional content. 
Our favorite messaging service takes security seriously—it's Snowden-approved!—using its own open-source protocol to do end-to-end encryption, even on voice calls. It's not as much fun as some of the others, but still supports sending photos and video, plus group messaging. On Android, Signal can completely replace the SMS texting app; on iPhone you need to get other users to download Signal or you can't talk to them.
While most hard-copy business directories are located in the Reference section of the public library, you should still ask your Reference librarian which databases they carry and where to find them. If your local library doesn't have the directory you need, then place a request with the librarian because very often the librarian will be able to subscribe to the source you're looking for. Many libraries have computers set up so that patrons like you can go online if you prefer the electronic version. That said, not all of these databases have been converted to e-versions. 
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