Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
Standard and Poor's is one of the most prestigious companies in the world. If you are familiar with the U.S. stock market, then you know that the company publishes the S&P 500, an index of the 500 most promising large publicly-traded companies in various industries. Standard and Poor's also rates and provides indices for smaller companies. The company's reports focus on financial information and credit ratings and can be very useful in tracking down leads in the financial sector.

“Free software” means software that respects users' freedom and community. Roughly, it means that the users have the freedom to run, copy, distribute, study, change and improve the software. Thus, “free software” is a matter of liberty, not price. To understand the concept, you should think of “free” as in “free speech,” not as in “free beer”. We sometimes call it “libre software,” borrowing the French or Spanish word for “free” as in freedom, to show we do not mean the software is gratis.
Google built Hangouts into its services as a replacement for the Google Talk messaging service, but Hangouts adds voice and video calls. It's unique for this roundup in that it doesn't require an installer, it just works in your browser (though getting the Chrome Extension is recommended). It's perfect for talking to other people on Google—you can get up to nine people in a video chat, all for free. 

Integrate Copy Handler right into Windows Explorer and you'll be using it to get super-granular control over your moved files in no time. It promises faster speeds than Windows built-in copy function (especially on older versions of Windows) and no useless cached files. The coolest feature of all: you can pause a transfer, reboot the computer, and resume it after.

Ubuntu updates yearly, once majorly and once with just fixes. But each iteration brings new tools and developments. Last year the Linux distro even made the leap to tablets; that after trying to power smartphones in 2015. The latest version for desktops and laptops comes with a full suite of software (including LibreOffice), access to thousands more (and many free—just look for the penguin icon throughout this story). It's the Linux of choice here at PCMag, for it's one that is easy to master by just about any user.
Consider OneDrive the most flexible and all-encompassing sync and back-up tool going. It's the official cloud storage for users of Microsoft Office and Windows 10 (it's built right into the OS). OneDrive throws in 5GB of free online storage; you earn extra by referring friends or backing up smartphone cameras. If you subscribe to Office 365 Home, that storage jumps up to 1TB.
Software can be expensive if you're not smart about it. Free programs have been a mainstay of the desktop experience for decades, and the offerings only get more powerful and fascinating each year. As PCs compete with smartphones, it gets even better. Software developers can adopt an ad-based model, donation-ware to keep things afloat, or a shareware/freemium model that charges for extra features.

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Got image files of entire disks you would like to read, but don't want to over-write your existing drives or go buy a bunch of blank DVDs just to read the files? This software lets you mount the image (ISO, BIN, or CCD format) with a double click, as if it was a readable drive all by itself. In fact, you can load up to eight virtual drives simultaneously.
The opposite of file recovery is utter destruction—the kind of thing you do to keep a file out of someone else's hands. Eraser does just that, writing over the spot where the file(s) lived until it's scrubbed clean, with no chance of coming back to haunt you. You can even use it to schedule a wipe of the free space on the disk, or just to purge your recycle bin. During setup you get the option to install an extension for Windows Explorer so you can wipe files or free space instantly.
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