On February 3rd 1998, in the wake of Netscapes announcement to release their browser as Free Software, a group of people met in Palo Alto in the Silicon Valley and proposed to start a marketing campaign for Free Software using the term ``Open Source.'' The goal was to seek fast commercialisation of Free Software and acceptance of Free Software by the companies and venture capitalists of the booming new economy. As a means to this end, they made a conscious decision to leave aside all long-term issues (such as philosophy, ethics and social effects) related to Free Software, feeling these posed obstacles in the way of rapid acceptance by economy. They proposed to focus on technical advantages only1.
Getting you and your business featured in the media is a great way to attract new prospects. All you need to do is a little public relations to make it happen. Keep an eye out for opportunities where your business can be a part of an interesting, informative, or entertaining news piece. Publish press releases and pitch these ideas to local journalists and news organizations to see if they get picked up.
Find popular blogs related to your business niche and read their content. Offer insightful, valuable comments to join the conversation. Make sure you use a Gravatar or fill out the site’s profile information with your first name, last name and photo. You shouldn’t overtly promote your business with this strategy, but it is a great way to get your name out there and network with other industry players.
Second, the term makes a lot of corporate types nervous. While this does not intrinsically bother me in the least, we now have a pragmatic interest in converting these people rather than thumbing our noses at them. There's now a chance we can make serious gains in the mainstream business world without compromising our ideals and commitment to technical excellence -- so it's time to reposition. We need a new and better label.
Usually referred to as SEO (Search Engine Optimisation); tools such as SEMrush, Moz, Raven, and Ahrefs help you achieve a strong organic ranking in search engines. This isn’t an approach due to lots of competition, and it can take some time before you achieve any real exciting results. Using a combination of competitive and long tail keywords, you can increase your website traffic as well as increase conversions on your website. Google Analytics can be used to monitor how your traffic levels are doing.
This last point, which allows the software to be sold for money seems to go against the whole idea of free software. It is actually one of its strengths. Since the license allows free redistribution, once one person gets a copy they can distribute it themselves. They can even try to sell it. In practice, it costs essentially no money to make electronic copies of software. Supply and demand will keep the cost down. If it is convenient for a large piece of software or an aggregate of software to be distributed by some media, such as CD, the vendor is free to charge what they like. If the profit margin is too high, however, new vendors will enter the market and competition will drive the price down. As a result, you can buy a Debian release on several CDs for just a few USD.
What if there were a worldwide group of talented ethical programmers voluntarily committed to the idea of writing and sharing software with each other and with anyone else who agreed to share alike? What if anyone could be a part of and benefit from this community even without being a computer expert or knowing anything about programming? We wouldn’t have to worry about getting caught copying a useful program for our friends—because we wouldn’t be doing anything wrong.
The obvious choice of Office tools if you are a firm believer in open source, LibreOffice was a fork from the original OpenOffice years ago (itself an offshoot of StarOffice). Inside are word processor, spreadsheet, and presentations programs, a vector graphics editor, a math formula editor, and a database. It's a little more awkward to use than the desktop version of Microsoft Office, but you can't beat the price. Grab the LibreOffice Viewer app for Android to look at files.
LastPass is great, but LogMeOnce Password Management Suite Premium is good enough to earn its own 5-star rating. And don't let that word "premium" fool you, this software for logging in is free, albeit with some paid upgrades available for $1/month. LogMeOnce's claim to fame is to be utterly "passwordless." While you can go with a master password, the selling point is to use your smartphone (or tablet, whatever you always have with you) as an authenticator—primarily by using the fingerprint reader built into most modern smartphones (photo login is a paid feature). It's browser-based so it works the same on all desktop systems.
I have this belief. I’ve run my entire business on this one belief. I believe that everyone can be a good salesperson if they can find the right thing to sell and the right people to sell to. Selling is actually the easy part of our job, but we spend 99 percent of our time prospecting and not selling. Getting quality leads isn’t easy. Salespeople who can generate their own leads can write their own paychecks. For as much as they want.
Blogging can help you attract more traffic to your website in a lot of different ways. Create content that people actually want to read to make it work. Make sure you cover topics that your target audience is interested in. You can then promote these content pieces on social media and elsewhere. Having a blog will also give you more pages on your site that Google can index.
Content marketing seemed like a viable option only a few years ago to help businesses grow their databases. However, research shows that engagement is getting harder to keep and that a small minority of content online is responsible for the majority of social media shares. If a marketer wants to make content marketing work for their business, they need to produce exceptional content.
Another perk of buying leads is that your list of leads includes all the information you could possibly need to know about each lead in order to work to convert them. These leads will come with contact information and data insight about what they are looking for so you can have more luck targeting and converting each individual lead. This is especially helpful if you do not yet have lead management and tracking software to help you with data acquisition and analytics services to provide you with this information.
Microsoft CEO Steve Ballmer stated in 2001 that "open source is not available to commercial companies. The way the license is written, if you use any open-source software, you have to make the rest of your software open source." This misunderstanding is based on a requirement of copyleft licenses (like the GPL) that if one distributes modified versions of software, they must release the source and use the same license. This requirement does not extend to other software from the same developer. The claim of incompatibility between commercial companies and Free Software is also a misunderstanding. There are several large companies, e.g. Red Hat and IBM, which do substantial commercial business in the development of Free Software.