Something to always watch for: crapware installers. To make ends meet, many creators of otherwise great free software, or the services that offer the programs for download, bundle in things you don't want. Worse, the installation routine obfuscates the steps, so you provide the unwanted program tacit permission to be installed. For more about how to spot and avoid this problem, see How to Clean Crapware From a New PC, and check out the Uninstaller section of this very free software collection.
With names like Writer, Spreadsheets, and Presentations, you might not think that Kingsoft's WPS Office has a lot of imagination. Who cares? They work great and are all part of one program, not three separate pieces of software. The free version seems to do it all, mimicking the look of Microsoft products, even with a ribbon interface. It also comes with 1GB of cloud storage and has mobile versions for phone- or tablet-based edits. You'll have to view some ads to use it for free. It also offers a PDF to Word Converter Tool for Windows and Android.

This is the original call to the community to start using the term ‘open source‘ that I issued on 8 February 1998. The event referred to in the first paragraph is the 23 January announcement of the Mozilla source code release. Because this is a historic document, I have fixed some link drift but haven't re-styled it to match the rest of my site. Though it has been converted to XHTML rather than HTML classic, except for this gray box and the RCS date at the bottom it looks pretty much exactly as it did then. There are Spanish and Indonesian translations of this document.


Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
The thing with buying leads is that they likely come from a list put together of candidates that may or may not have an interest in similar businesses and services. These bought leads are not guarantees, and some of them might have interest in related products, but will not be suitable for your business. So when you work to convert these leads, you will have no such luck. But when you find a lead organically and work to convert them, you know they have found your business and they are actually interested because they sought you out, and not the other way around. This fact alone will bring you more luck in the conversion process.
It's not super popular in the US and not even our favorite messaging app, but you can't ignore the 800-pound messaging gorilla that is WhatsApp—since it was purchased by Facebook for almost $20 billion and it has over a billion users worldwide. It offers end-to-end encryption, has animated GIF support, group chat for up to 256 people, document sharing, voice and video calls, one-tap voice messages, and a Web-based interface you access by scanning a QR code with the app on your mobile device. It recently added macOS and Windows desktop versions.
The freedom to redistribute copies must include binary or executable forms of the program, as well as source code, for both modified and unmodified versions. (Distributing programs in runnable form is necessary for conveniently installable free operating systems.) It is OK if there is no way to produce a binary or executable form for a certain program (since some languages don't support that feature), but you must have the freedom to redistribute such forms should you find or develop a way to make them.
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