Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.
Everyt business runs on opportunity. It runs on the potential of the new prospects that could turn into paying customers. These incoming prospects are called sales leads and they hold a strong place in the success of a company. So today we ask whether or not buying sales leads is the right decision to help your company grow, or if free sales leads are the way to go. Let’s look into the basic terms before we dive into the whole ordeal:
Take Huckberry as an example. They team up with clothing retailers and sell exclusive versions of retailers' items on Huckberry's online store. For Huckberry, they are the single source where an interested shopper can purchase the made-for-Huckberry exclusive item. For the retailer, they get exposure to their brand while also having another online venue to find new customers. It's a win-win scenario that's a low-cost investment for the retailer.
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