“Free software” means software that respects users' freedom and community. Roughly, it means that the users have the freedom to run, copy, distribute, study, change and improve the software. Thus, “free software” is a matter of liberty, not price. To understand the concept, you should think of “free” as in “free speech,” not as in “free beer”. We sometimes call it “libre software,” borrowing the French or Spanish word for “free” as in freedom, to show we do not mean the software is gratis.

Another playbook from the last few years, marketing automation, has proven harder to make work for businesses as more companies look to invest in messaging bots to drive more personal connections. These changes mean marketers need to invest time to make their marketing work. Trends show it is only going to get more difficult to keep producing leads using the playbooks from yesterday. 


While most hard-copy business directories are located in the Reference section of the public library, you should still ask your Reference librarian which databases they carry and where to find them. If your local library doesn't have the directory you need, then place a request with the librarian because very often the librarian will be able to subscribe to the source you're looking for. Many libraries have computers set up so that patrons like you can go online if you prefer the electronic version. That said, not all of these databases have been converted to e-versions. 

As the name implies, PowToon concentrates on providing a method for animating presentations. The free version is limited to 100MB of online storage and you only get basic image resolution and five minutes per presentation, with limited access to royalty free music and styles. But that should be enough to get you started and a limitation worth working with to make a great presentation.
In the GNU project, we use copyleft to protect the four freedoms legally for everyone. We believe there are important reasons why it is better to use copyleft. However, noncopylefted free software is ethical too. See Categories of Free Software for a description of how “free software,” “copylefted software” and other categories of software relate to each other.

Google Drive has morphed over the years to become the official place where you store your cloud files for use with Google Docs, Sheets, and Slides (Drive's online and mobile equivalents to Word, Excel, and PowerPoint). But it also doubles as a sync service on the desktop, a la Dropbox or OneDrive, storing any kind of file, with apps for access to those same files on mobile devices. Throw in the office suite aspects and the 15GB of free space online (shared with other Google services), and you've got a real winner, worthy of a 5-star rating.


This Web- and mobile-only tool from Intuit is a must have. It's not only the spiritual replacement for the Quicken and Microsoft Money of yore, it's a modern equivalent that takes the work out of finance. By linking up securely with your various online money sources, Mint.com provides a one-stop look at all your finances. You can ignore all the offers to make you more financially solvent with new accounts and credit cards, but who knows, one day you may see a deal that works.
I may not know you, but I’d be willing to guess you’re a pretty good salesperson. You’ve probably said, “Put me in front of someone, and I can close them,” a time or two. I’ve come to notice that the biggest problem facing salespeople isn’t selling, it’s lead gen. You can be the best salesperson in the world, but if you don’t have prospects to sell to, it doesn’t matter.
To define the first term, one that you probably already know or, at least, should know, a sales lead is an inbound prospect that shows an interest in the company and has purchasing potential to make a sale. Sales leads go through your marketing campaign’s sales process, through lead tracking and nurturing efforts to reach the end goal: conversion. While it can be a long process, each sales lead is different and can take different strategies to work to convert. Some simply come with more potential than others, and some will not prove to be successful for your company in the end. This will happen no matter how you work to generate leads, there will never be a 100 percent success rate, and that is okay. Just work to convert the ones with the most potential with the help of lead management software and you will find the sales numbers your company needs.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
We campaign for these freedoms because everyone deserves them. With these freedoms, the users (both individually and collectively) control the program and what it does for them. When users don't control the program, we call it a “nonfree” or “proprietary” program. The nonfree program controls the users, and the developer controls the program; this makes the program an instrument of unjust power.

Facebook Messenger is built right into the interface on Facebook on the Web, so you can use it without doing anything special. But downloading the mobile clients or using the dedicated Web interface at Messenger.com opens up lots of other options, from voice and video calls, to SMS texting support, to use of stickers, to, perhaps the best part, chatbots that will talk to you and provide info. Like its brother, WhatsApp, it also has a billion users.
In 2006, OpenBSD started the first campaign against the use of binary blobs in kernels. Blobs are usually freely distributable device drivers for hardware from vendors that do not reveal driver source code to users or developers. This restricts the users' freedom effectively to modify the software and distribute modified versions. Also, since the blobs are undocumented and may have bugs, they pose a security risk to any operating system whose kernel includes them. The proclaimed aim of the campaign against blobs is to collect hardware documentation that allows developers to write free software drivers for that hardware, ultimately enabling all free operating systems to become or remain blob-free.
Copyrights are a method of protecting the rights of the creator of certain types of works. In most countries, software you write is automatically copyrighted. A license is the authors way of allowing use of their creation (software in this case), by others, in ways that are acceptable to them. It is up to the author to include a license which declares in what ways the software may be used. For a proper discussion of copyright see https://www.copyright.gov/.
Proprietary software uses restrictive software licences or EULAs and usually does not provide users with the source code. Users are thus legally or technically prevented from changing the software, and this results on reliance on the publisher to provide updates, help, and support. (See also vendor lock-in and abandonware). Users often may not reverse engineer, modify, or redistribute proprietary software.[15][16] Beyond copyright law, contracts and lack of source code; there could be additional shenanigans keeping users from exercising freedom over a piece of software, such as software patents and digital rights management (more specifically, tivoization).[17]
The Linux kernel, started by Linus Torvalds, was released as freely modifiable source code in 1991. The first licence was a proprietary software licence. However, with version 0.12 in February 1992, he relicensed the project under the GNU General Public License.[28] Much like Unix, Torvalds' kernel attracted the attention of volunteer programmers. FreeBSD and NetBSD (both derived from 386BSD) were released as free software when the USL v. BSDi lawsuit was settled out of court in 1993. OpenBSD forked from NetBSD in 1995. Also in 1995, The Apache HTTP Server, commonly referred to as Apache, was released under the Apache License 1.0.
With 10GB of free online storage, Box's Personal service now is one of the more robust free offerings. Box also limits file sizes to 250MB each. It does more than sync and have online access; it also offers tools for commenting on or editing documents (it won't replace an office suite like Google Drive, which you'll find below in Office Suites, though it could just as easily go in this category).
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
Proprietary software uses restrictive software licences or EULAs and usually does not provide users with the source code. Users are thus legally or technically prevented from changing the software, and this results on reliance on the publisher to provide updates, help, and support. (See also vendor lock-in and abandonware). Users often may not reverse engineer, modify, or redistribute proprietary software.[15][16] Beyond copyright law, contracts and lack of source code; there could be additional shenanigans keeping users from exercising freedom over a piece of software, such as software patents and digital rights management (more specifically, tivoization).[17]

Microsoft CEO Steve Ballmer stated in 2001 that "open source is not available to commercial companies. The way the license is written, if you use any open-source software, you have to make the rest of your software open source."[55] This misunderstanding is based on a requirement of copyleft licenses (like the GPL) that if one distributes modified versions of software, they must release the source and use the same license. This requirement does not extend to other software from the same developer. The claim of incompatibility between commercial companies and Free Software is also a misunderstanding. There are several large companies, e.g. Red Hat and IBM, which do substantial commercial business in the development of Free Software.
With 10GB of free online storage, Box's Personal service now is one of the more robust free offerings. Box also limits file sizes to 250MB each. It does more than sync and have online access; it also offers tools for commenting on or editing documents (it won't replace an office suite like Google Drive, which you'll find below in Office Suites, though it could just as easily go in this category).
In any given scenario, these freedoms must apply to whatever code we plan to make use of, or lead others to make use of. For instance, consider a program A which automatically launches a program B to handle some cases. If we plan to distribute A as it stands, that implies users will need B, so we need to judge whether both A and B are free. However, if we plan to modify A so that it doesn't use B, only A needs to be free; B is not pertinent to that plan.
There are thousands of free applications and many operating systems available on the Internet. Users can easily download and install those applications via a package manager that comes included with most Linux distributions. The Free Software Directory maintains a large database of free software packages. Some of the best-known examples include the Linux kernel, the BSD and Linux operating systems, the GNU Compiler Collection and C library; the MySQL relational database; the Apache web server; and the Sendmail mail transport agent. Other influential examples include the Emacs text editor; the GIMP raster drawing and image editor; the X Window System graphical-display system; the LibreOffice office suite; and the TeX and LaTeX typesetting systems.

Getting you and your business featured in the media is a great way to attract new prospects. All you need to do is a little public relations to make it happen. Keep an eye out for opportunities where your business can be a part of an interesting, informative, or entertaining news piece. Publish press releases and pitch these ideas to local journalists and news organizations to see if they get picked up.


It's not super popular in the US and not even our favorite messaging app, but you can't ignore the 800-pound messaging gorilla that is WhatsApp—since it was purchased by Facebook for almost $20 billion and it has over a billion users worldwide. It offers end-to-end encryption, has animated GIF support, group chat for up to 256 people, document sharing, voice and video calls, one-tap voice messages, and a Web-based interface you access by scanning a QR code with the app on your mobile device. It recently added macOS and Windows desktop versions.
^ Barton P. Miller; David Koski; Cjin Pheow Lee; Vivekananda Maganty; Ravi Murthy; Ajitkumar Natarajan; Jeff Steidl (October 1995). "Fuzz Revisited: A Re-examination of the Reliability of UNIX Utilities and Services" (PDF). Madison, WI 53706-1685 USA: University of Wisconsin: Computer Sciences Department. Archived from the original (pdf) on 21 June 2010. Retrieved 1 May 2013. ...The reliability of the basic utilities from GNU and Linux were noticeably better than those of the commercial systems [sic]
The thing with buying leads is that they likely come from a list put together of candidates that may or may not have an interest in similar businesses and services. These bought leads are not guarantees, and some of them might have interest in related products, but will not be suitable for your business. So when you work to convert these leads, you will have no such luck. But when you find a lead organically and work to convert them, you know they have found your business and they are actually interested because they sought you out, and not the other way around. This fact alone will bring you more luck in the conversion process.
Put the PrtScn (Print Screen) button to actual use. LightShot is a tiny utility that takes over that button. Push it and you can pick what part of the screen to turn into a screenshot, plus annotate with tools like text and arrows. It's also available for leading web browsers to capture what's on a page. Once captured, you get choices to save to a file, the clipboard, the cloud, social networks, or to just search for similar shots in Google.
The Free Software Foundation encourages selling free software. As the Foundation has written, "distributing free software is an opportunity to raise funds for development. Don't waste it!".[53] For example, the FSF's own recommended license (the GNU GPL) states that "[you] may charge any price or no price for each copy that you convey, and you may offer support or warranty protection for a fee."[54]
If you use a desktop email client like Outlook, Thunderbird, or even Windows Mail, you're probably not getting as much spam-fighting power—especially with POP3 email accounts. Stick SPAMfigher on the system—it works directly with Microsoft to make it as tough against spam as possible. (The Windows version is totally free for home use; the Mac version is only free for 10 days.)
One of the new class of messaging services with an ecosystems of apps, Telegram delivers not only easy communications, but also encryption security end-to-end. It's a stand-out on iPhone, and has native apps on just about every platform available. Send messages, files, photos, animated GIFs (the search is built in), and create channels of up to 5,000 people to broadcast to.

It is also possible to purchase products in small "trial size" containers. This is common with toiletries such as shampoo, which are useful for vacations or other travel, where large bottles or other containers would be impractical (or more recently, not permitted for air travel). These are also often provided in hotel and motel rooms for the guests. Samples may also be loaned to the customer if they are too valuable to be given for free, such as samples of a countertop or of carpet to be used for remodeling. Sometimes companies in b2b market will offer sample of data or service for free before engaging business relationship.
×