Hey Rolando! Great article! I've actually hired a few freelancers to do some online marketing for me. Although, of course, not everyone is an expert at everything, but with a little direction, you can get the most out of your marketing experts. Hope this helps too... Here's a great list of questions to ask marketing candidates. I chanced upon this and actually ask some questions similar to the ones found on this list: http://www.growthmarketingpro.com/hiring-a-marketer-here-are-the-17-most-important-questions-to-ask Cheers and more power!
Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
And, we should explain publicly the reason for the change. Linus Torvalds has been saying in "World Domination 101" that the open-source culture needs to make a serious effort to take the desktop and engage the corporate mainstream. Of course he's right -- and this re-labeling, as Linus agrees, is part of the process. It says we're willing to work with and co-opt the market for our own purposes, rather than remaining stuck in a marginal, adversarial position.
Freeflys: Another strong contender in the freebies space, Freeflys has appeared on NBC’s Today Show, The Doctors, Fox News and a handful of other media outlets. Similar to most of these sites, Freeflys utilizes email alerts to tell users about free-sample offers as they happen. The site also allows you to search for a specific product with the handy search bar.