Getting you and your business featured in the media is a great way to attract new prospects. All you need to do is a little public relations to make it happen. Keep an eye out for opportunities where your business can be a part of an interesting, informative, or entertaining news piece. Publish press releases and pitch these ideas to local journalists and news organizations to see if they get picked up.
From the 1950s up until the early 1970s, it was normal for computer users to have the software freedoms associated with free software, which was typically public domain software. Software was commonly shared by individuals who used computers and by hardware manufacturers who welcomed the fact that people were making software that made their hardware useful. Organizations of users and suppliers, for example, SHARE, were formed to facilitate exchange of software. As software was often written in an interpreted language such as BASIC, the source code was distributed to use these programs. Software was also shared and distributed as printed source code (Type-in program) in computer magazines (like Creative Computing, SoftSide, Compute!, Byte etc) and books, like the bestseller BASIC Computer Games. By the early 1970s, the picture changed: software costs were dramatically increasing, a growing software industry was competing with the hardware manufacturer's bundled software products (free in that the cost was included in the hardware cost), leased machines required software support while providing no revenue for software, and some customers able to better meet their own needs did not want the costs of "free" software bundled with hardware product costs. In United States vs. IBM, filed January 17, 1969, the government charged that bundled software was anti-competitive. While some software might always be free, there would henceforth be a growing amount of software produced primarily for sale. In the 1970s and early 1980s, the software industry began using technical measures (such as only distributing binary copies of computer programs) to prevent computer users from being able to study or adapt the software applications as they saw fit. In 1980, copyright law was extended to computer programs.
This re-labeling has since attracted a lot of support (and some opposition) in the hacker culture. Supporters include Linus himself, John "maddog" Hall, Larry Augustin, Bruce Perens of Debian, Phil Hughes of Linux Journal. Opposers include Richard Stallman, who initially flirted with the idea but now thinks the term "open source" isn't pure enough.
Imagine not having the hassle of Windows, but still being able to run (most) Windows programs? That's the goal with ReactOS, which builds on the old Windows NT architecture as an open source operating system. And it only takes a 150MB to install it, so it's small. You can grab it as a full installer, or make a LiveCD version that boots off a disc to give it a try.
The first of a few Piriform programs on this list, CCleaner—the first C is for Crap!—is one of the best, and pretty much essential for keeping a system going. What it does is simple: it cleans up extraneous files to keep a system running better. Get it and run it, regularly. It'll even delete some apps you didn't think you could get rid of—like those provided in Windows 10, whether you wanted them or not.
Up to three people on their PCs can use the browser to video chat and even share screens, all without fees or any setup other than sharing a URL. Sign up for an account or sign in with your Google or Facebook accounts, and you can claim a regular-to-use meeting "room" online. Because it's Web based, it works for Linux, Mac, or Windows, even on a Chromebook.
The obvious choice of Office tools if you are a firm believer in open source, LibreOffice was a fork from the original OpenOffice years ago (itself an offshoot of StarOffice). Inside are word processor, spreadsheet, and presentations programs, a vector graphics editor, a math formula editor, and a database. It's a little more awkward to use than the desktop version of Microsoft Office, but you can't beat the price. Grab the LibreOffice Viewer app for Android to look at files.
Guest blog on other sites that have a big audience to broaden your brand reach even further. You can usually get a byline and link back to your site. All you have to do is search Google for guest post opportunities. Use “[niche keyword]+ write for us” or “[niche keyword]+ contributor guidelines” for starters. Just make sure the site you pitch to has an audience that will be interested in your business.
Usually referred to as SEO (Search Engine Optimisation); tools such as SEMrush, Moz, Raven, and Ahrefs help you achieve a strong organic ranking in search engines. This isn’t an approach due to lots of competition, and it can take some time before you achieve any real exciting results. Using a combination of competitive and long tail keywords, you can increase your website traffic as well as increase conversions on your website. Google Analytics can be used to monitor how your traffic levels are doing.
Quora has been quite a successful strategy for us lately. Both Mustafa (from our marketing team) and I have been getting consistently high views on our answers, which translates into some pretty decent traffic. Even better, that traffic is really high quality, because people are usually well and truly into their research phase when they read answers on Quora.
This could be the most high-end free software ever: it's the very tool used to render the images you see in Pixar's movies. That's because RenderMan was developed by Pixar in-house for that purpose, but became free for non-commercial use. It's not going to do you much good without other software such as Autodesk's Maya for creating 3D models. But budding artists and filmmakers will want to take note. You'll need a 64-bit system to run it.
Skype is synonymous with video conferencing. Now run by Microsoft, there's a reason our Editors' Choice review says it's "a highly polished, hugely functional service that runs on every platform you can think of and offers more communication options than any of its competitors." (Skype did, however, kill support for apps on smart TVs.) For free, you can make unlimited video calls between Skype users, even with groups of users. Plus, the translation ability is straight out of science fiction.
But you can seriously amplify your lead generation efforts with the help of lead generation and lead management software. This type of lead management software helps you automate the process, by helping you schedule your social media posts, manage your content system, and work to grab information from potential candidates to help transfer incoming leads into the sales conversion process. Sales lead software can help you create a seamless and effective system to help you generate and convert more incoming sales leads.
How you work to generate new leads for your business is up to you. You can use lead management and lead generation software to help you reach new prospects, you can work to improve your marketing efforts by yourself, or you can take an entirely different route: you could pay for new leads. Buying leads is actually a thing. You can pay for the contact information and related data of interested individuals that may hold potential for investing in your company. It sounds like cheating, but it could be an easy way to gain new potential customers.
Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
A report by Standish Group estimates that adoption of free software has caused a drop in revenue to the proprietary software industry by about $60 billion per year. In spite of this, Eric S. Raymond argues that the term free software is too ambiguous and intimidating for the business community. Raymond promotes the term open-source software as a friendlier alternative for the business and corporate world.
Scroll down the page and look for the "Fit-Flex Underwear for Women" offer and access the "Get a free sample" link and fill out the form to request a sample of this product, which offers "classic underwear-style protection with a range of sizes to fit your body." You can receive your choice of either a small/medium or large/extra large underwear sample. (U.S. only).