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Software that is free only in the sense that you don't need to pay to use it is hardly free at all. You may be forbidden to pass it on, and you are almost certainly prevented from improving it. Software licensed at no cost is usually a weapon in a marketing campaign to promote a related product or to drive a smaller competitor out of business. There is no guarantee that it will stay free.

We campaign for these freedoms because everyone deserves them. With these freedoms, the users (both individually and collectively) control the program and what it does for them. When users don't control the program, we call it a “nonfree” or “proprietary” program. The nonfree program controls the users, and the developer controls the program; this makes the program an instrument of unjust power.

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Marketers should implement passive lead generation tactics in addition to regular marketing activities to help hit their lead goals. The methods detailed above should not completely replace time-intensive lead generation work. A marketing team should implement a variety of lead generation efforts. This kind of flexibility will ensure they produce a steady source of leads even as marketing trends shift.

LinkedIn has been the top ranked social media platform for B2B lead generation since it has the highest number of professionals and decision makers in the same place. Twitter and Facebook can be used to connect with consumers in an informal setting. Contests and promotions can be held with incentives for winners. This will not only increase interactions on your page but also give your brand more online visibility as people share and talk more about your promotion.

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Most of us who work in sales, spend our time educating ourselves with books, programs and coaches. We get all badass at sales and then face the ultimate problem: no one to sell to. I’ll show you nine ways you can get free leads from sites like Facebook, LinkedIn, Twitter and any other social media site. Social media leads are the best leads there are. They are ready, real and easily engaged. 
Placing legal or practical restrictions on the comprehension or modification of a program, such as mandatory purchase of special licenses, signing of a Non-Disclosure-Agreement (NDA) or - for programming languages that have multiple forms or representation - making the preferred human way of comprehending and editing a program ("source code") inaccessible also makes it proprietary (non-free). Without the freedom to modify a program, people will remain at the mercy of a single vendor.
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