When the European Commission started dealing with Free Software on a regular basis, they sought to avoid the ambiguity of the English word "Free Software" and the misunderstandings of "Open Source" alike, which led to the adoption of a third term which has popped up occasionally since around 1992: "Libre Software." This term has proven resistant to inflationary usage and is still used in an identical way to Free Software. So it may pose a solution for those who fear being misunderstood when speaking English.
Too often a business will invest solely in how-to type of content. If you are a social media software company, you may invest in how-to posts as new social media tools become available. These posts can be super helpful, and a business may end up ranking high on search engine result pages (SERPs) with a how-to piece of content. The problem is that there are hundreds of businesses writing the same posts, so the pool of competition is quite large. Secondly, these posts don't age well. Snapchat might update their context cards next week, which would mean marketing teams need to update their posts with new information and new screenshots.
Actively search for people and businesses who might benefit from your services. Check out their website, get ahold of their contact information, and start cold calling to generate leads. Few freelancers use this direct strategy anymore, and people will be surprised by your professionalism in choosing to cold call. This will help you stand out from the competition.
The Debian project is a strong supporter of free software. Since many different licenses are used on software, a set of guidelines, the Debian Free Software Guidelines (DFSG) were developed to come up with a reasonable definition of what constitutes free software. Only software that complies with the DFSG is allowed in the main distribution of Debian.
After a big cross-platform upgrade, the much-loved VLC got even more awesome. Already a premier way to watch just about any video, ever, no matter what the weird codec, the latest has features like auto-rotating smartphone videos taken at the wrong orientation, and resuming playback from where you stopped. Seriously, it plays back anything, and guarantees it comes with now ads, tracking, or spyware.
Proprietary software on the other hand tends to use a different business model, where a customer of the proprietary application pays a fee for a license to legally access and use it. This license may grant the customer the ability to configure some or no parts of the software themselves. Often some level of support is included in the purchase of proprietary software, but additional support services (especially for enterprise applications) are usually available for an additional fee. Some proprietary software vendors will also customize software for a fee.
Most free software licenses are based on copyright, and there are limits on what kinds of requirements can be imposed through copyright. If a copyright-based license respects freedom in the ways described above, it is unlikely to have some other sort of problem that we never anticipated (though this does happen occasionally). However, some free software licenses are based on contracts, and contracts can impose a much larger range of possible restrictions. That means there are many possible ways such a license could be unacceptably restrictive and nonfree.
In fact, such a movement exists, and you can be part of it. The free software movement was started in 1983 by computer scientist Richard M. Stallman, when he launched a project called GNU, which stands for “GNU is Not UNIX”, to provide a replacement for the UNIX operating system—a replacement that would respect the freedoms of those using it. Then in 1985, Stallman started the Free Software Foundation, a nonprofit with the mission of advocating and educating on behalf of computer users around the world.
Does Prezi's unique, single-canvas animated-zooming make you pay more attention to the technology being used, rather than the content of a presentation? Maybe, but it's so damn cool. Put all the elements of your presentation in one space, set up the jumps you want from item to item, and Prezi animates them for you to share or embed. You can view but not edit in the mobile apps. A free account means your presentations, up to 500MB worth, are publicly shared by default. You have to pay $10 a month ($59.04 per year) to go private.
Email list building can be a drag, unless you use lead magnets. These are free offers of valuable content that you give away in exchange for someone’s contact information. This can be free guide, PDF, template, coupon or free consultation, to name a few examples. Just make sure it’s something your target audience would really value and benefit from.
Most freelancers put calls-to-action on their sites asking prospects to set up a consultation. This is a great strategy, unless your prospects aren’t quite sure if they want to purchase your services yet. Add a lead capture form on your site where people can sign up to get more information. Then you get their contact information and can continue to market to them.
Gale is an e-research tool offered by Cengage Learning. It's designed mainly for schools and educational research, but can be quite helpful in generating sales lead lists as well. Gale publishes over 600 databases, both in hard copy and online. These databases include both business information and collections of articles on various subjects. The article lists are particularly useful when you're collecting lists of publications related to your industry.
Plunkett offers both print and online almanacs and other business data for a number of industries, including a special package for libraries. In addition to public companies, Plunkett Research has data on government agencies, educational institutions, and individual consumers. You can also use the online service to track industry trends and statistics.